LASER FOCUSED USER TARGETING

Leveraging highly sophisticated targeting tools to drive incredible results.

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HOW?

OBJECTIVE

A prominent UK merchant banking group, specializing in lending, deposit taking, wealth management services, and securities trading, sought to guide targeted users towards specific pages on their website, tailoring the experience to their individual needs.

The success of their campaign would be measured by the Cost Per Targeted User, emphasizing the importance of reaching the right audience with utmost efficiency.

Their goal was to find a trusted partner with the expertise to achieve these ambitious objectives.

SOLUTION

Leveraging Predict Context strategies, Close Brothers was able to reach their niche audiences with precision.

By employing Temporal Distribution, ads were served at specific times throughout the week to maximize impact.

The standout aspect of this campaign was the ability to constantly improve and evolve targeting to meet the campaign goals.

Close Brothers also expanded their efforts by including video to increase awareness.

RESULT

Through the innovative strategies employed, Close Brothers experienced remarkable results.

The campaign achieved an average Cost Per Targeted User (CPTU) of just 20p, surpassing the initial target CPTU of 30p.

These outstanding outcomes amounted to a striking 33.3% decrease in CPTU, showcasing the exceptional effectiveness of the highly targeted campaign.

pOWERED BY TECH

The Close Brothers campaign leveraged 3 segments of tech to ensure a hugely successful campaign, there were:

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