BOOSTING
IN-STORE VISITS

Using digital strategies to boost IRL store visits and spend.

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HOW?

OBJECTIVE

Subway set its sights on sparking enthusiasm and increasing sales for a delectable new meal option.

By tapping into the immense reach of digital platforms, the goal was to captivate potential consumers while assessing success through a tangible increase in in-store sales.

Enter a strategic partnership that transformed ambitions into reality.

SOLUTION

Initially, identifying the likely customers and targeting them in proximity to the brand’s outlets was paramount. This was achieved using a cutting-edge Time and Place solution.

To elevate the strategy further, the digital creative was empowered with intelligence. A real-time GPS-enabled format was designed, providing consumers with a dynamic map that guided them directly to the nearest outlet when in the vicinity.

RESULT

The outcomes of this innovative campaign were nothing short of extraordinary:

 

These exceptional results not only fulfilled Subway’s initial objectives but also showcased the power of leveraging inventive digital strategies to drive awareness, engagement, and ultimately, in-store sales.

POWERED BY TECH

The Subway campaign leveraged 3 segments of tech to ensure a hugely successful campaign, there were:

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