DRIVING BRAND ENGAGEMENT

Unlocking new engagement channels with customers to bolster ongoing interactions.

FINTECH (1)

HOW?

OBJECTIVE

An eminent online price-comparison advertiser sought a dynamic digital partner, armed with tailor-made creative solutions, to propel audience engagement for their brand response campaign.

The ultimate goal was to amplify brand awareness, stimulate meaningful audience interaction, and elevate conversion rates, paving the way for an expanded market presence and a substantial uptick in revenue.

SOLUTION

Utilizing a bespoke Chatbot format, expertly crafted in-house, the client was able to engage users in immersive 1:1 conversations directly within the creative.

Through tailored, goal-centric questions, they uncovered user intentions, pinpointed the most relevant product features, and identified the interactions that effectively enticed users to visit their site.

With the ingenious Chatbot creative, the advertiser triumphantly spurred 4,435 user interactions, boasting an impressive average of nearly one minute spent per engagement.

RESULT

These results emphasise the campaign’s success in capturing user interest and enhancing audience engagement as well as boosting brand response.

pOWERED BY TECH

The Fintech campaign leveraged 3 segments of tech to ensure a hugely successful campaign, there were:

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