BREAKING RELEASE RECORDS WORLDWIDE

Uncovering key data and insights while attracting a stream of new gamers!

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HOW?

OBJECTIVE

Embarking on a thrilling quest to ignite the gaming world, the company sought to create a buzz around the release of their latest “blockbuster” video game.

Aiming to level up their programmatic strategy, they focused on two primary goals:

 

SOLUTION

The campaign used a strategic three-pronged approach to achieve desired results:

 

RESULT

Surpassing expectations, the campaign achieved a staggering 3.3x CTR benchmark and an impressive 1.2x VCR benchmark, showcasing the captivating nature and intent-driven success of the campaign.

 

By expertly leveraging Environics Analytics data and harnessing the power of the Reddit API, the elusive “bullseye audience” was pinpointed, unveiling user perception around the groundbreaking video game.

 

This invaluable knowledge was shared with the client, empowering them to refine creative messaging and strategically shape future campaigns, bolstered by data-driven insights.

pOWERED BY TECH

The Gaming campaign leveraged 3 segments of tech to ensure a hugely successful campaign, there were:

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READY TO WORK WITH US?

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