POWERING THE FUTURE OF FINANCE

Getting ahead of the competition with targeted, data driven ads.

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HOW?

OBJECTIVE

Drive engagement and downloads for the CoinSwitch app by identifying and targeting users with a strong interest in cryptocurrency and a high affinity for trending topics on Twitter.

 

Leverage data-driven insights and compelling ad creatives to captivate this high intent audience and position CoinSwitch as the go-to platform for seamless transactions, positioning them as the leading platform in their core markets.

SOLUTION

A comprehensive set of data points from online browsing behaviour and search trends were compiled to create a collective score, helping to gauge the brand’s demand within the market at specific times.

 

This approach focused on understanding the client, competitor, and other related keywords surrounding the brand or category, which served as proxy signals for market demand.

 

The algorithms were consistently updated to include new, high-correlation keywords that aligned with the campaign’s core message.

RESULT

The strategically targeted campaign delivered exceptional performance, achieving a remarkable click-through rate (CTR) of over 0.8% – an astounding 300% higher than industry benchmarks.

 

This success translated into a significant boost for the CoinSwitch app, generating 1,532 installs, 1,427 new user registrations, and 447 deposits.

 

These impressive figures showcase the power of leveraging data-driven insights and precision targeting to drive unparalleled results, turning potential users into engaged and loyal customers.

pOWERED BY TECH

The CoinSwitch campaign leveraged 3 segments of tech to ensure a hugely successful campaign, there were:

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