Supercharging Game Pass subscriptions

Onboarding new users while increasing existing fan engagements.

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HOW?

OBJECTIVE

The objective was to generate excitement around the Game Pass for NFL fans who could watch all time favourite games time and time again!

 

NFL wanted to adjust their programmatic strategy to:

 

SOLUTION

Implementing an Advanced Pixel to enhance the campaigns targeting strategies, helped predict user propensity to convert based on on-site behaviours. This doubled up for retargeting efforts too!


The campaign went beyond with real time delivery of creatives, with vast actionable marketing intelligence insights, that leveraged a sports sync to pace the campaign based on macro-level sporting events during the NFL season.


Finally, creating a bespoke audience model with third-party data sources and Adobe DMP of the NFL game viewers, lead to an incredibly successful activation across 80+ markets!

RESULT

The results? Outstanding. 

 

 

Driving well planned, targeted and real time delivery of creative content across multiple channels, led to a wildly successful launch of the Game Pass.

pOWERED BY TECH

The Game Pass campaign leveraged 3 segments of tech to ensure a hugely successful campaign, there were:

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