There’s a new wave crashing and a whole new world of opportunity for iGaming brands to tap into, and it’s carrying a wealth of promise. eSports, a phenomenon once relegated to the fringes of the gaming world, has become a force to be reckoned with. 

 

eSports now commands vast, passionate, and tech-savvy audiences, which presents an untapped market for the iGaming industry. 

 

In this post, we will delve into the growth of eSports and explore how iGaming operators can use programmatic advertising to capitalise on this burgeoning market.

 

eSports: A New Frontier

 

 

4. Channel Prioritisation: Strategic Platform Selection:

 

In the world of programmatic advertising, choosing the right platform is pivotal. Each channel has its unique attributes and audience engagement potential. Programmatic advertising helps in smartly prioritising these channels, directing your ad spend where it can yield the highest return on investment. In the eSports context, this could involve focusing more on platforms like Twitch and YouTube with video content, optimising their large user bases for your advertising success.

 

Riding the Wave

 

The rise of eSports presents an exciting frontier for iGaming brands. By leveraging the power of programmatic advertising, brands can effectively tap into the eSports market, driving user acquisition in this dynamic digital arena. The wave is here – it’s time to ride it. 

 

Ready to dive into the world of programmatic advertising and capitalise on the eSports opportunity? 

 

Explore our resources page for more insights or book a strategy meeting with our team today!

The interactive and digital nature of eSports mirrors the tech-driven characteristics of iGaming, coupled with clear demographic advantages, the opportunity and confluence is undeniable. 

This overlap in demographics and tech inclination presents a prime opportunity for operators to engage a new set of enthusiastic punters.

But, how?

Programmatic Advertising: The Catalyst

How can iGaming operators seize the opportunities present in the eSports arena? Programmatic advertising allows operators to precisely target and engage the eSports audience, making it a crucial tool for user acquisition.

Let’s dig deeper.

1. Deciphering the eSports Code with Data:

Imagine being able to peek into the minds of your audience and understand their needs, their preferences, their passions. That’s exactly what data-driven insights offer. With programmatic advertising, you can delve into the world of eSports enthusiasts, decipher the data and get extremely precise with your targeting. Discover their favourite games, uncover their active hours, and get clued in on the content that keeps them on the edge of their seats.

2. Precision Advertising:

Once you’ve harnessed the power of data insights, you can finesse your ad campaigns to deliver maximum impact. Programmatic advertising can act as your precision tool, fine-tuning ad specifications to resonate perfectly with your audience. Imagine the scenario – it’s peak viewing time on Twitch, a League of Legends match is unfolding, and your expertly crafted ad is introduced into the mix to a highly targeted, ethical and regulatory compliant user base. The result? A highly targeted campaign that hits the mark – every. time.

3. Dynamic Creative Optimisation (DCO): Adaptive Creatives:

In a dynamic industry like eSports, ads need to be adaptable. Dynamic Creative Optimization provides just that flexibility. Suppose a user favours Dota 2 over League of Legends. In that case, DCO ensures your ads adjust their creative elements, including game imagery and title, to reflect that preference, thereby enhancing the chance of user engagement. Imagine a nail biting scenario unfolding in a global live eSports tournament, based on the minute-to-minute unfolding of the match, your creatives will dynamically adapt and trigger to the exact target audiences you have identified, increasing conversion rates, reducing costs and ensuring you run highly efficient campaigns.