In the fast-paced, high-stakes world of iGaming, increasing app downloads can be a tricky task – especially when we consider how many options flood the market for users, it’s tough to win the conviction of users.
However, driving, measuring and optimising app downloads can be a critical step to not only increasing acquisition but engagement and retention rates in gamers too.
With competition intensifying, how can you ensure your app stands out?
Let’s uncover the strategies that can propel app downloads and boost your bottom line.
App Store Optimisation: Make Your App Discoverable
Before diving into paid strategies, let’s address the cornerstone of any app marketing strategy – App Store Optimization (ASO).
Just like SEO for websites, ASO improves your app’s visibility in the crowded app store ecosystem. Does your app have a clear and compelling description? Are you using keywords effectively? Are your ratings and reviews highlighting the best aspects of your app? Answering these questions can set you on the path to ASO success.
What might seem obvious, is easily overlooked, and can truly be detrimental to your growth and conversion targets.
For instance, a sports betting app could include keywords like “live sports betting,” “real-time odds,” and “sports bet tracker” in the app description to improve search visibility – but adequate primary and secondary keyword research and long-tail keywords need to be planned out properly.
Targeted Advertising: Hit the Bullseye
An effective way to boost app downloads is through targeted advertising. Leveraging your first-party data and anonymous market insights, you can design programmatic advertising campaigns aimed specifically at increasing app downloads.
Suppose you’re launching a new online poker app. By targeting audiences who have shown an interest in online card games or visited similar websites, you can funnel them towards your app. Use dynamic ad creatives to highlight features of your app that would resonate with your target audience, like various poker game formats or real-time poker tournaments.
User Incentives: Tempt Them with Rewards
Who doesn’t love a freebie? Offering user incentives like free game credits, welcome bonuses, or exclusive features can nudge users towards downloading your app. And it’s not just about attracting new users; such incentives can also encourage existing users to engage more with your app.
For instance, a fantasy sports platform could offer a free player pick for new users who download the app. Or an online casino could offer extra tokens for users who play their first game on the app.
Collabs & Partnerships: Extend Your Reach
Strategic collaborations can open new avenues for increasing app downloads. Partnerships with relevant influencers, media platforms, or even other apps can introduce your app to a wider audience.
Imagine partnering with a popular sports news app to offer exclusive betting odds for its users. Not only do you tap into a new user base, but you also increase the perceived value of your app by offering something unique to their communities specifically.
Measurement and Analysis: Know What Works
Finally, none of the above strategies would matter if you’re not measuring their impact. Use analytics tools to track key metrics like download rate, user acquisition cost, and user retention rate. This data will help you identify which strategies work best for your app and guide your future efforts.
This is where the power of a programmatic partner should really come into play. Helping you to continuously optimise, improve your CPA’s, and get a lot more granular and targeted with your campaigns.
Boost App Downloads and Increase Retention
Boosting app downloads in the iGaming industry is not a one-shot task, but a constant endeavour. By implementing App Store Optimisation, targeted advertising, user incentives, strategic partnerships, and keeping a keen eye on analytics, you can drive a steady stream of app downloads that result in new gamers, and open the opportunity for retained on-going engagement. As the iGaming landscape continues to evolve, staying agile and adapting your strategies to user preferences and market trends will act as pivotal practices to increase your chances of success.
Have you asked yourself if you are leveraging these strategies effectively to drive your app downloads? What new approaches could you adopt to stand out in the crowded app store? As you consider these questions, remember that the perfect strategy is a blend of creativity, data-driven insights, and constant optimisation. The key is to keep testing, learning, and refining your approach.